3 Comments
Jan 11Liked by Price to Wealth

This is a great post, very informative, and getting to the heart of the matter. Volume declines only tell one part of the story, and the less important one compared to price elasticity. Thanks for sharing.

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Great analysis disproving "common sense" arguments when it comes to pricing vs volume.

Any analysis on how pricing affects cigarette brand loyalty?

Recent US data seems to show significant migration from premium brands of $MO and $BTI to affordable brands of $IMB.L and $VGR.

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